A Silver Bullet represents the hope that a "single shot" idea or solution will completely transform a design practice and business into its most successful incarnation. The truth is that it takes many silver bullets to get the job done, and while the process isn’t magical, it can be rewarding and fulfilling. In this inspired and lucid exploration of the strategic intelligence needed for managing a design firm Jack Reigle draws on his extensive strategy experience, offering insight and practical approaches to move your firm to new levels of achievement.
This book presents powerful changes you can make to your thinking to build a more vibrant, flexible and successful design business, withstanding any challenge and rising above the competition year after year.
To see the Table of Contents for Silver Bullets
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Section I introduces a new model for Strategic Intelligence, containing five critical elements:
All of these ingredients are needed to propel design firms to new levels of achievement and success. Explore them all in this new book from SPARKS, and change your thinking about strategy forever!
The SPARKS Strategic Intelligence Model:

Silver Bullets will explain why an attempt at developing lasting strategy without a strong dose of strategic intelligence often leads to frustration and failure. The book will show you that these issues can and should be addressed head-on, and give you guidelines for true strategic success.
A firm's approach to risk tolerance makes a difference in the outcome of its strategy, and Silver Bullets explores this fully. Design firms aren't known for being risk-taking enterprises – nor should they be – yet there are ways of thinking about risk that allow firms to capitalize on opportunities that may otherwise go untapped.
Whether you're the founder, a principal, or a staff member looking ahead at your career, this book will stimulate, inspire and provide guidance for how to take better control of your career through the power of your aspirations. Silver Bullets offers guidelines and advice about powerful career-planning strategies.
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